July 29 and August 1, 2017

Korean Cultural Center New York
(460 Park Ave., 6th Floor, New York, NY 10022)

RSVP Required

Have you ever wondered how your favorite K-Pop idols do their makeup? Join us for two special workshops on skincare and makeup tips and tricks! Youtube beauty guru, Sydney Kim (@Sydneytoyou) will introduce some of the most beloved K-Beauty products and popular K-pop idols’ makeup styles.

Everyone who joins will receive a free K-Beauty sample package!

WORKSHOP SCHEDULE

Saturday, July 29 | 2 - 4 PM
(Free Program, RSVP required)

Prep like a K-Pop Idol

Learn popular K-Beauty multistep skin care routine from cleansing to moisturizing, and more
Blackpink Rosé’s cover makeup tutorial

You will receive a confirmation email a week before the event.
Please note that the seats are limited and provided on a first come first serve basis.

Tuesday, August 1 | 6:30 - 8:30 PM
(Free Program, RSVP required)

K-Swag Skin Care and Make-Up (for Men!)

Learn K-Beauty multistep skin care routine and K-Beauty products for men
Big Bang’s G-Dragon cover makeup tutorial

You will receive a confirmation email a week before the event.
Please note that the seats are limited and provided on a first come first serve basis.

WHAT IS K-BEAUTY?

The word K-Beauty is the abbreviation for “Korean beauty,” and it refers to not only Korean beauty products but also to Korean influenced skin care routines, techniques, regimes, and makeup styles. K-Beauty’s unique and fun products (like fruit shaped massage packs) and it’s nature-meets-technology ethos has been huge hit in the U.S.

The core concept of K-Beauty comes from an individualized skin care regimen. Most people may know about the “double cleaning method” (which refers using two different types of cleansers for a deeper clean), but have you heard about the Korean 10 Step skin care regimen? It may sound extreme, but most Korean women use 7 - 10 steps (or even more) each day to keep their skin from aging and to maintain glowing skin!

Here is an example of Sydney’s 12 Step Skin care routine:

Step 1: Eye and Lip Makeup Remover
Step 2: Cleansing Water
Step 3: Foaming Cream
Step 4: Exfoliator
Step 5: Toner
Step 6: Serum
Step 7: Cream
Step 8: Facial Oil
Step 9: Repairing Balm
Step 10: Facial Mist
Step 11: Spot treatment for acne
Step 12: Sun Protection

Korean makeup products are leading the beauty market. The most well known K-Beauty makeup product is the BB Cream (Blemish Balm or Beauty Balm Cream), a multi-functional makeup cream that covers blemishes and evens out skin tone while moisturizing and protecting the skin from sun damage. The BB Cream’s second generation version is the CC Cream (Color Correcting Cream) which has similar functions of BB Cream but in addition covers redness or sallowness of the skin.

According to Mintel, an international market research agency, South Korea reached $13 billion in the beauty market in 2017 and is expected to grow at a 5.8% compound annual growth rate for the next five years, potentially reaching $47.2 billion in 2020. Korean beauty brands’ high responsiveness to trends, constant creative innovations, and globally influential products seem to be leading this international K-Beauty boom.

“K-Beauty” may sound new, and terms like BB Cream or CC Cream may sound like a secret code, but, once you try K-beauty, the results will have you repeating the routine every day.

ABOUT THE INSTRUCTOR

Sydney Kim is one of the most beloved South Korean beauty gurus, famous for her wildly popular YouTube channel, sydneytoyou, that commands over 235k+ subscribers with over 19 million views, and Instagram, @sydneytoyou, with 92k+ followers. Sydney also vlogs her lifestyle and travel musings on another channel, fromsydney, which has gained over 107k subscribers in just a year since its creation in 2016.

Sydney first started her YouTube channel in 2014 in London while finishing her Master's Degree in cultural and creative studies; she has since continued to attract subscribers with her easy-going charisma and friendly personality. Her channel is a top destination for her richly creative content, including makeup tutorials of K-Pop celebrity inspired looks and makeup product reviews, introducing K-Beauty to all her audiences. Her charm and passion have earned her many collaborations with popular brands such as Lancôme, MAC, Make Up For Ever, Benefit, Innisfree, and more.

Titled as number one of the nine chosen "Best South Korean Makeup Artists & Beauty Vloggers to Follow on YouTube" by Bustle, Sydney is one of the most sought-after content collaborators for major cosmetics brands. She has recently completed a makeup look for Innisfree with Yoona of Girls' Generation. Sydney's ability to connect with her audiences with her strong passion for beauty has garnered her avid fans all over the world, and more each day!

PARTICIPATING BRANDS

THE FACE SHOP

Inspired by nature, The Face Shop uses almost 600 different types of natural ingredients and botanical extractions to suit the needs of each and every one of their customers. The Face Shop understands the values of both health and beauty, committing to exceed the expectations of their customers with high quality, innovative products.

For more information: www.thefaceshopny.com

Nature Republic

Nature Republic highly values the perfection of nature, aiming to discover natural, organic ingredients from around the world and deliver them to their customers. Nature Republic is committed to consistently studying and discovering new and innovative natural ingredients for their customers to retain their healthy skin, with promise of the brand's originality and creativity.

Find more about Nature Republic: www.naturerepublic.com/global/en/index

Frudia

Frudia takes the energy of natural antioxidants derived from fruit to create nourishing skin care. Using R Vita W technology, Frudia extracts the best nutrients to give your skin a healthy glow. Frudia is committed to deliver nutrients to transform the skin, mimicking nature to nurture the skin to promote healthy brilliance. Frudia prioritizes delivering the beneficial properties of fruit to the skin with minimal loss of nutrients.

Find more about Frudia:

https://www.frudiausa.com

Skin79

Skin79 is an innovative skincare & cosmetic brand that focuses heavily on ingredients beneficial for your skin. The Korean word for “79” is phonetically similar to the word for “friend” and the brand embodies a philosophy of skin friendly products. Skin79’s award winning (Get It Beauty’s #1) BB Creams are used by 10 million worldwide and sell every 5 seconds in Asia. Skin79 strives to continue providing cutting edge products that produce the best results for your skin.

Find more about Skin79:

https://www.kuriousmall.com/collections/skin79

Scinic

Scinic believes in the power of just one drop. Scinic’s philosophy lies in restoring skin to its natural, healthy state and believes every drop of product should make a difference. All products are formulated

with natural, healthful ingredients as well as carefully selected scientific ingredients to revitalize the skin. Scinic continues innovating ingredients and new ways to deliver them to create the most effective skincare products.

Find more about Scinic:

https://www.kuriousmall.com/collections/scinic

Kurious

Kurious thinks beauty should be fun! Kurious brings unique blend of beauty and fun to your routine. Their mission is to become a reliable source for your beauty needs with products that maximize beauty while

still piquing your curiosity!

Find more about Kurious:

https://www.kuriousmall.com/collections/kurious